There was a lot of pressure on Toyota to get its new-generation Land Cruiser right from the start, and for the most part, it succeeded. It looks the part, and the off-road SUV is more than capable on the trail. But we’ve had a few issues with it, namely the bare-bones nature of the base 1958 trim, how much gas it drinks despite its hybrid powertrain, and the price, which is creeping ever upward as it heads into its fourth model year.
When the 2027 Land Cruiser 1958 arrives at your local Toyota dealership later this spring, expect to pay an additional $725 over what you did for the 2026 model year. And that price was already up by $750 from the 2025 model year. At $59,375 to start, that’s a big ask for a very basic (but capable) SUV. The uplevel “Land Cruiser” grade also pushes up to $64,220, a $725 increase.
You Can Get a Factory-Installed Snorkel Now
While you don’t get anything for the price bump, there are some new options available for the 2027 Land Cruiser. For one, you can get a high-mounted air intake (a.k.a. a snorkel) for $980 on both the 1958 and Land Cruiser grades to make wading in water easier and get some cleaner air while charging through the dusty desert. The second-row outboard seats can now be equipped with ventilation on the Premium package for the Land Cruiser trim to help make your rear passengers cooler without blasting the rear A/C on high. The Premium package itself adds $4,905 to the bottom line; in addition to the ventilated seats, you get the 14-speaker JBL premium audio system, illuminated entry with illuminated running boards, a power moonroof, a digital rearview mirror, a head-up display, and more. You’ll also be able to get a new exterior color called Inked, designed to give it a more sinister, blacked-out look. That new color is available for no extra charge on either trim.
Comparing It to the Jeep Grand Cherokee
In light of the price hike, we decided to do a little price cross-shopping to see how the 2027 Land Cruiser compares to the other midsize off-road legend, the Jeep Grand Cherokee. Well, the base model Jeep Grand Cherokee Laredo starts at $42,915 when equipped as a 4WD with second-row seats, while the three-row 4WD is $2,000 more. In fact, just to match the price of the Land Cruiser 1958, you’d need to look all the way up to the Grand Cherokee Limited Reserve, and even then, you’d still have more than five grand left in your pocket. If you’re matching the top-level luxury for luxury trims, the Grand Cherokee Summit can be had for less than the Land Cruiser’s price by $1,625. (The Jeep has a $62,595 MSRP.)