For the second month in a row, hybrids have led sales in Europe ahead of petrol cars. The biggest contributor to this growth comes from Toyota, which is not giving up its “golden chicken” and whose hybrids still have no competition. The Yaris Cross and Yaris are unbeatable in the B segment, but the unusual C-HR is untouchable in the segment above.
One of the reasons for the increased popularity of “hybrids” is that there are fewer and fewer gasoline cars on the market and even fewer diesels. Let’s add that sales of electric models are stagnating, and not all plug-in hybrids are doing well either. Also, due to the increased sales of hybrids, there are fewer and fewer vehicles with manual transmissions on the market.
That’s why we have more and more conventional hybrids on the market, and Toyota, as a pioneer in this technology, is expectedly the leader in sales in Europe. The Yaris Cross and Yaris are insurmountable barriers to competition in the urban B segment; the Corolla is a hit in the compact class, while in the segment, or rather the increasingly widespread “home” above, the cream is bought by an atypical SUV such as the C-HR.
Thus, 98,860 C-HR units were registered in 10 months, an increase of 11 percent compared to the same period last year. This unusual SUV is sold exclusively as a hybrid—which makes up the majority of sales—or as a plug-in hybrid and has no alternative to the conventional gasoline version, which Toyota consciously gave up in the second half of the last generation.
The C-HR attracts customers with its original design and unusual appearance. The hybrid drive in various technology and power variants is a magnet for customers and, at the same time, its trademark.
New emissions regulations imposed by Europe on manufacturers from 2025 set a CO2 emissions limit of 94 g/km. Thanks to its strategy and investment in hybrids, only Toyota will be spared from contributing to the huge European coffers. Barring a miracle, other manufacturers face huge fines, some of which are record-breaking.
In less than a month, the challenge of increasing sales of electric and hybrid vehicles begins, and since most are not up to it, Toyota could once again profit from it all.